March 16, 2012

Sejaa Pure Skincare by Gisele Bündchen


Celebrities seem to be cross training quite a bit as of late. They're starting clothing lines, designing signature fragrances, endorsing pills, and even creating their own organic skin care lines. Model Miranda Kerr launched the natural skincare brand Kora Organics, which was recently certified organic by Ecocert. And now Gisele Bündchen has stepped up, founding Sejaa Pure Skincare.

Brazilian born Gisele has been involved in socio-environmental causes since she first raised funds to fight deforestation in the Amazon and Atlantic Rainforest. She's started a green blog, planted trees in Horizontina, Brazil, made the list of celebrities who donated the most to charity in 2011, and visited Kenya on a goodwill mission in 2012. It doesn't seem too surprising that her next move was to start a natural skincare line. So just how pure is Sejaa?



Her product lineup is simple, and only includes a day cream, night cream and mud mask. Looks good so far, right? Let's look at the day cream first. The first ingredient in the day cream is aloe, which is a soothing, moisturizing base. Gisele also includes some skin nourishers like safflower oil, algae extract, argan oil and shea butter. But the formula goes downhill with the use of the two preservatives ethylhexylglycerine and phenoxyethanol. Ethylhexylglycerine is a skin and eye irritant, while phenoxyethanol has been shown to be a reproductive toxin, a skin irritant and an ovarian toxin.

Let's look at her night cream. The first ingredient in the night cream is water, suggesting it is probably less moisturizing than the day cream, which is unusual. However, I commend the addition of royal jelly and green tea extract, two beneficial ingredients for your skin. Also included in the night cream is retinyl palmitate, which is not present in the day cream. Because of its photosensitizing effects, this was an extremely good choice. Again, the night cream is marred by the preservatives ethylhexylglycerine and phenoxyethanol.


Her mud mask is the same sad story. It is chock full of  Bentonite and  Montmorillonite clays, which are both fabulously antibacterial and detoxifying. However, she regrettably uses the same preservatives again.

I want to like this skincare line, but her use of suspect ingredients to preserve the formulas is not particularly enticing. How about using the safe and effective radish root ferment as a preservative, Gisele? 


___________ _ ___________




Images courtesy of: 
2. Vogue
3. Sejaa Skincare

6 comments:

  1. She's started a green blog, planted trees in Horizontina, Brazil, made the list of celebrities who donated the most to charity in 2011, and visited Kenya on a goodwill mission in 2012. Amanda K

    ReplyDelete
    Replies
    1. She's a pretty generous celebrity. I'm so glad she's bringing awareness to these issues.

      Delete
  2. I think I'll check them out.

    ReplyDelete
  3. I really loved reading your blog. I also found your posts very interesting. In fact after reading, I had to go show it to my friend and he enjoyed it as well! Send Gifts To pakistan

    ReplyDelete
  4. Note:Beware Of Froud Peoples Independent College Stuff Only Select Images Rite Now We are provide In Dehradun,Mussoorie and Goa.. Model Catg,Vip Stuff,Spend A gud Time With Peacefulness As Per Ur Requirement.
    We are Dehradun escort service provider, we can host you and can make your trip memorable in Mussoorie & Dehradun Escort service Call Girls. Our team of Dehradun escort service is well educated in (Hospitality), well mannered, and multi lingual who are quick to adoptable your nature and can become a good friend in a very short period of time that you can enjoy your trip at it full boom.

    Select Pictures Of Dehradun Student Girls

    Dehradun Female Escorts

    Mussoorie Busty Female Escort Girls Photo

    Goa Dream Girls

    Panipat Call Girls Haryana

    <a

    ReplyDelete
  5. Preceding that, an investigation either by the beautician, or conference by authority, to distinguish the skin issues, for example, sun spots, bright harm, scarce differences, wrinkles, skin tone, surface and microorganisms in the skin. hydrafacial in Manhattan NY

    ReplyDelete